Moana
Social Media Campaign
Role: Concept, graphic design and art direction | Client: Glass Eye for Walt Disney Studios, UK
Design and art direction of static and animated social graphics for distribution across Walt Disney Studios social channels for the UK release of Moana in 2016.
To aid with visual consistency across the campaign, I created hand-drawn background and border elements to compliment character toolkits provided by Disney, and established a strong typographic style which I animated in After Effects. Once the style was approved I was able to hand over to other designers to iterate.
VIDEO CONTENT
Concept to explore new motion graphics effects, introducing Kakamora characters whilst tying in to Halloween
Storyboard for the video concept above
Click here to view on the Disney Facebook Page
Click here to view on the Disney Facebook Page
Storyboard for video above, created as day-to-day content posted during Halloween
Unused concept
All images © Disney
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