Ouija: Origin Of Evil

Social Media Campaign

Role: Graphic design, Art direction, Concepts | Client: Glass Eye for Universal Studios, UK
Design of motion graphics and GIFs, and art direction of animated social graphics for distribution on the Ouija movie social channels.
I created a visual style for the surround, with appropriate typography and aged video treatments that reflected the retro setting of the movie whilst tapping into the unsettling horror. For the countdown videos I created a wooden ‘planchette’ to show warped and distorted footage through the lens.
In the countdown posts I wanted to capture the creepy tension of the film without simply falling back on the trailer scares. The view through the planchette of the spirit world seemed like a great opportunity to do something a little different and catch the viewer unaware, so I created a planchette from scratch and distorted the view through the lens while panning over a seemingly empty room.
Process breakdown of the planchette used in the above video piece
All images © Universal Studios

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